For young people in Hanoi, the sidewalk has long been an indispensable part
of their life. From here, sidewalk culture, which is the memory of their
fathers, has now been continued by the younger generation. They not only love it
but also popularize and contribute to promoting this culture more widely and
developing in the present time.
Sidewalk culture - A long-standing popular culture
Sidewalk culture is a familiar phrase associated with most Vietnamese people,
especially those in the land of Hanoi for generations. Or to understand more
deeply, "Sidewalk culture" is a collection of all the eating habits, dressing
habits, ways of thinking, habits in behavior, and activities that are taking
place every day on the sidewalks of Hanoi, starting from the French colonial
period. Not only Hanoi has sidewalks and sidewalk culture, but when mentioning
sidewalk culture, we always remember a certain corner of Hanoi that is extremely
familiar and poetic with vendors, tables and chairs displaying goods, food
stalls, and crowded with people gathering around. Anyone who has ever been
attached to this land also remembers and loves that lovely and simple sidewalk
culture.
Hanoi sidewalk culture is not simply a temporary trade on the sidewalk, it is
closely related to the cuisine of the capital city, the space for exchange,
livelihood, entertainment... for generations of Hanoi people. From sidewalk
barber shops, motorbike and bicycle repair shops, to iced tea shops, street
vendors, simple sidewalk eateries,... all create a rustic but indispensable
color of Hanoi people. Many people also have the concept that: The more
delicious the food, the more you have to hang out on the sidewalk. That is a
whole cultural value! Therefore, it is difficult not to love, not to be attached
to this unique cultural feature.
Why do young people in Hanoi like to hang out with sidewalk culture?
Nowadays, sidewalk culture is not only the favorite of the elders, it has been
continued by the favor of the young people of Hanoi, for many profound reasons.
Firstly, sidewalk culture is a popular culture, so it is very accessible and
suitable for the economic level of young people. The items sold on the sidewalk
are mostly cheaper than other restaurants because they have less business costs,
rent, simple and rustic decoration, close to the majority of people with average
income in Hanoi, especially young people. Secondly, because young people have
been aware of preserving long-standing cultural values, a nostalgic lifestyle
and want to find old values. Sidewalk culture is a unique cultural feature that
has existed for a long time in Vietnam, closely associated with the Hanoi
culture. Sidewalk shops are often run by the elderly, so most of them are quite
old, have skills and preserve many cultural imprints, the original culinary
flavors of Hanoi. Today's youth inherit the passionate patriotism from their
fathers, born in a period of cultural exchange and integration, so they are
aware of preserving and maintaining national culture. Third, the sidewalk is a
familiar and easily seen place on every street and alley in Hanoi where they
live. It is not difficult to come across a restaurant with simple tables and
chairs, or a simple stall or trolley on the sidewalks of Hanoi. A place where
you do not need to dress too elegantly or have to have an occasion to enter. You
can just wake up in a hurry, put on your clothes, or come across it on the
street. A popular place with the feeling of always being welcomed without being
separated by any door.
For a young boy or girl living in Hanoi, the reasons why he or she chooses
sidewalk eateries is very simple: "First, the food is cheap and delicious.
Second, it is popular, convenient and can be found anywhere. Third, it brings
many experiences when enjoying dishes on the sidewalk. Fourth, it is to witness
the skillful skills of the sellers at the place of sale. Fifth, it is to observe
how people behave and the culture of making a living"
Contributions of young people in developing sidewalk culture and tourism
Not only do they seek out sidewalk culture to meet their shopping and enjoyment
needs, many young people also consider it a very lovely virtual living corner.
Along with the development of social networks, we now see the image of sidewalk
shops appearing more and more. Many youtubers have taken sidewalk culture as a
creative theme for their channels and received enthusiastic responses from the
audience. Thanks to this response from young people, Vietnamese sidewalk culture
in general and Hanoi in particular have been widely popularized and even
promoted to international tourists. Specifically, many foreign visitors have
come to experience sidewalk cuisine in Vietnam and felt really excited. Not only
that, based on the preferences of young people, many sidewalk shops have
invested in form, improving hygiene and service quality accordingly. Today's
sidewalk culture does not only stop at meeting the basic shopping needs of
people but has begun to take the first steps to become a beautiful, modern
cultural feature of the Vietnamese people in the period of exchange and
integration of Vietnam.
With a focus on quality and customer satisfaction as the measure of brand
reputation, Asiatica Travel
contributes significantly to the resort and tourism services in Vietnam.
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